In the Press

Hair-tied-back-Cropped-sm1“Video Coaching Gives Clients New View of Themselves”

by Sandra Dias
Many Hands, Fall 2010

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Rainbow-Times-8.19.10-Photography-by-Eddie-Gomez1“Because watching Empowers: VMF offers clarity and transformation”

by Christine Nico
The Rainbow Times News
August 19, 2010

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Recorder.RDavis.11-20-09-crop-300x254“Documentary-maker turns counselor and finds camera’s reflection telling”

by Richie Davis
Greenfield Recorder
November 20, 2009

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Local panel discusses benefits, effectiveness of coaching

May 22, 2013, press release for “Power of Coaching” panel in Northampton, MA

This is no joke:  an executive, a parent, an artist, and a therapist walk into a…coach’s office.  Though it was once skeptically viewed as a ‘boutique’ service, coaching has become increasingly popular – and is statistically proven to be an effective method of changing or improving one’s life.  Recent studies show the value of coaching in helping clients – from Fortune 500 firms to individuals – to increase work performance, improve personal lives and parenting abilities, or achieve better health and wellness.

The Western Massachusetts Coaching Alliance will offer a free public panel, entitled “The Power of Coaching”, on May 22 in Northampton, MA, with a question and answer period at the end of the panel discussion.  Topics will include how coaching works, the benefits of coaching, and its various applications to life and work challenges.  The panel includes local coaches Jess Dods, MBA, Executive Coach; Stefanie Krantz, Certified Health Coach; Carlyn Saltman, Relational Communication Specialist; Shana Hiranandani, Life and Career Coach; Donna Brooks, Body and Mind Coach; and Val Nelson, Career and Business Coach for Introverts.

In a 2009 survey conducted by the International Coach Federation*, 80% of coaching clients reported progress in their personal lives, including improved self-confidence, better communication skills, improved life-work balance, and more satisfaction and ease in their relationships. The survey also showed that 70% of individual clients reported improvements in their business lives – including increased productivity, improved work performance, business and time management, and team effectiveness. Businesses saw an average return of 7 times their initial investment in coaching; individual clients reported an average return of over 3 times their investment. Lastly, 96% of clients surveyed reported that they would again seek out coaching as a solution to a challenge.

“Within 3 months of working with a coach, I was hired for the job I wanted most,” says Daniel Cantor Yalowitz, Ed.D., Dean, SIT Graduate Institute, who worked with a presentation and interview coach from the Western Massachusetts Coaching Alliance. “The coach helped me to present myself with less urgency, greater focus, and a fuller grasp of what I want to express. I developed new and lasting confidence in my ability to engage wholeheartedly in every interview.”

“My coach helped me with the inevitable ‘new businessperson’ stumbling blocks during my first year as an entrepreneur,” says Julie Waggoner of MicaBlue Creative in West Whately, a graphic design firm.  Waggoner credits her coach with helping her to develop a solid fee structure, an operating budget, a schedule, and to learn to work with a range of clients whose needs and working styles varied considerably.

“The Power of Coaching” will be held on May 22, 2013 from 6 – 8 p.m. at Forbes Library, 20 West Street, Northampton, MA.  The panel is open to the public, and is free.

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